the relationship between the components of investment in sport (encouraging sponsors to participate in the iranian soccer league) and the theory of social capital

abstract in this study , the relationship between investment components in sport and social capital is examined and the population in this research consists of 55 marketing consultant of iranian soccer league sports sponsors. the research tool is also a questionnaire and for data analysis the statistical software spss and structural equation modeling method graphics amos were used. in theoretical foundations the theories of lough and irwine, farrelly, howard and crompton, meenaghan were used. the findings suggest that social capital has a direct and positive impactin the process of investment in sport. the research tool is also a questionnaire and for data analysis the statistical software spss and structural equation modeling method graphics amos were used. in theoretical foundations the theories of lough and irwine, farrelly, howard and crompton, meenaghan were used. the findings suggest that social capital has a direct and positive impactin the process of investment in sport.